Hey,
Most people treat stories like a diary.
"Here's my coffee."
"Here's my dog."
Random shit nobody cares about.
Stories Should Be a Funnel:
Every story should move people toward a goal.
Follow you.
Click your link.
Join your email list.
Buy your product.
The 3-Slide Story Funnel:
Slide 1: Grab attention (hook)
Slide 2: Provide value (build trust)
Slide 3: Call to action (drive conversion)
Example Funnel:
Slide 1: "I made $3,000 last month from one Instagram page" (hook)
Slide 2: Poll - "Want to see how I did it?" Yes/No (engagement)
Slide 3: "Swipe up to join my free training" (CTA with link)
Why This Works:
You're not asking for the sale immediately.
You're warming them up with value.
Then making the ask.
The Conversion Numbers:
Random stories: 2-5% click-through rate
Funnel stories: 15-25% click-through rate
5X better performance.
Advanced Story Funnels:
Use polls to qualify interest.
Use question stickers to gather objections.
Use quiz stickers to educate.
Use link stickers to convert.
The Daily Story Strategy:
Post 3-5 story slides daily.
At least one should be a funnel.
The others can be personality/behind-the-scenes.
But always have one conversion-focused story.
Common Mistakes:
Posting too many slides (people skip).
No clear CTA (what should they do?).
Asking for the sale too early (no trust built).
Not using interactive stickers (lower engagement).
The Test:
This week create one story funnel per day.
Track how many people click your link.
Compare it to your normal story performance.
You'll never go back to random stories.
Talk soon,
Arnas Gintalas