Hey,
You can pin up to 3 posts on your Instagram grid.
Most people waste this opportunity.
Here's how to use it strategically.
Why Pinned Posts Matter:
They're the first thing new visitors see.
They should convert visitors into followers.
Or drive them to your offer.
What to Pin:
Post 1: Your best performing content (social proof).
Post 2: Your value proposition (what you teach).
Post 3: Your call to action (join email list or buy product).
Example Setup:
Pin 1: Carousel that got 100K views - "How I Built 500K Followers"
Pin 2: Carousel explaining what you teach - "I teach faceless Instagram growth"
Pin 3: CTA post - "Join my free training (link in bio)"
Why This Order Works:
New visitor sees your credibility first (social proof).
Then understands what value you provide.
Then gets a clear next step.
The Conversion Funnel:
Random visitor → Sees pinned posts → Understands your value → Clicks link or follows
What NOT to Pin:
Random posts with no strategy.
Old outdated content.
Posts with low engagement (looks bad).
Personal posts that don't relate to your brand.
How Often to Update:
Every 30-60 days.
As you create better content swap out the old pins.
Always have your 3 best posts pinned.
The A/B Test:
Try different pinned post combinations.
Track your follower conversion rate.
See which setup converts best.
Advanced Strategy:
Pin a post that pre-qualifies your audience.
"I teach people who are serious about building a faceless Instagram business"
Filters out tire-kickers immediately.
The Mobile View:
Remember most people view on mobile.
Your pinned posts show at the top of your grid.
Make sure they look good together visually.
Common Mistakes:
Not using all 3 pin slots.
Pinning posts that don't lead anywhere.
Never updating pins.
Pinning posts that aren't mobile-optimized.
Your Action Plan:
Right now go to your profile.
Look at your 3 pinned posts.
Do they strategically guide new visitors?
If not replace them.
This is free real estate.
Use it wisely.
Talk soon,
Arnas Gintalas