Most people waste their link in bio.
They link to their website.
Or their latest post.
Or nothing at all.
Here's what actually converts.
The Problem:
Instagram only gives you one link.
You have multiple offers.
How do you choose?
The Solution:
Use a link tree tool (Linktree Beacons Stan Store).
One link → Multiple options.
What to Include in Your Link Tree:
Option 1: Free lead magnet (email list builder).
Option 2: Your main paid offer.
Option 3: Your social proof (testimonials or case studies page).
Option 4: Your content hub (YouTube newsletter etc).
The Order Matters:
Put your free offer first.
Most people won't buy immediately.
But they'll take something free.
Once they're on your email list you can sell later.
The Free Offer Strategy:
"Free Training: How to [Desired Result]"
Gets the most clicks.
Builds your email list.
Warms them up for future sales.
The Paid Offer Position:
Second or third option.
"Work With Me: [Main Offer Name]"
Only the hot leads click this.
That's fine you want qualified buyers.
The Social Proof Link:
"See What Students Are Saying"
Links to testimonials or case studies.
Builds trust for people on the fence.
The CTA in Captions:
Every post should reference the link.
"Link in bio for the free training"
"Link in bio to join the program"
"Full guide in bio"
Direct traffic intentionally.
Tracking Your Links:
Most link tree tools show analytics.
See which link gets the most clicks.
Double down on what's working.
Remove what's not.
The Mistake Most Make:
Too many options (overwhelming).
No clear CTA (people don't know what to click).
Linking to irrelevant pages.
The 3-Link Rule:
Max 3 options in your link tree.
More than that people get decision fatigue.
Keep it simple.
The Design:
Use your brand colors.
Add your profile picture.
Make it look professional.
Sloppy link tree = lost trust.
The Update Frequency:
Change your links based on what you're promoting.
Launching a product? Move it to position 1.
Building email list? Keep free offer at top.
The Mobile Optimization:
Most people click from mobile.
Make sure your link tree loads fast.
Make buttons big and easy to tap.
Your Action Plan:
Set up a link tree today if you don't have one.
Add these 3 links:
Free lead magnet.
Main paid offer.
Social proof page.
Update your Instagram bio to say what the link offers.
"👇 Free training + resources"
Track clicks for 7 days.
See what converts.
Talk soon,
Arnas Gintalas