You created highlights months ago.
Haven't touched them since.
They're still there. Quietly working.
What They Should Do:
Guide new visitors.
Answer common questions.
Show results.
Prove your expertise.
The Decision Point:
New visitor lands on your profile.
Sees highlights.
Decides: Follow or leave.
Good highlights = follow.
Bad highlights = leave.
The Three Types:
Evergreen (timeless, always relevant).
Rotating (updated monthly).
Archive (saved but not featured).
The Visual Impact:
Consistent covers = professional.
Random covers = disorganized.
First impression matters.
The Link Check:
Dead links = lost conversions.
Check every 30 days.
Make sure everything still works.
The Organization:
Highlight 1: "Start here"
Highlight 2: "Results"
Highlight 3: "Learn more"
Clear progression.
Talk soon, Arnas Gintalas