Hey,
I need to tell you about a book that changed my business.
"Who Not How" by Dan Sullivan.
The premise is simple but most people get it wrong.
Stop asking "HOW can I do this?"
Start asking "WHO can do this better than me?"
Here's why this matters.
When I was doing everything myself I maxed out at $5k months.
I was the bottleneck.
Creating content.
Writing emails.
Designing graphics.
Managing DMs.
Analyzing data.
All me.
And because it was all me I could never scale past a certain point.
There's only 24 hours in a day.
Then I read this book and everything clicked.
I didn't need to learn how to be a better graphic designer.
I needed to find WHO was already a better graphic designer than me.
I didn't need to figure out how to write better emails.
I needed to find WHO was already a better copywriter than me.
So I started hiring.
First a VA for content creation: $400/month.
Within 60 days I jumped from $5k to $15k months.
Because I had 15 hours back every week to focus on revenue-generating activities.
Then I hired an email copywriter: $800/month.
Revenue jumped to $25k months.
Now I have a nine-person team.
And I work 30 minutes daily on my Instagram business.
The business runs without me.
Here's my rule:
Once you hit $3k-$5k monthly immediately reinvest in hiring.
Even if it's scary.
Even if you think you can't afford it.
Because that hire will free up your time to make more money.
But what if your inability to hire someone is actually a chicken vs egg scenario?
Meaning it's not that you can't afford to hire someone.
It's that you haven't hired anybody yet and because of that your business isn't generating enough revenue.
Time is your only non-renewable resource.
Stop trading it for tasks someone else can do better and cheaper.
Want to see how I built a 7-figure empire by hiring the right people at the right time? Reply "EMPIRE" to this email.
Talk soon,
Arnas Gintalas