Hey,
Most people watch the wrong number.
They watch views. Views feel like progress. Views are not the asset.
Here is the number that actually runs this business.
Subscribers. People who handed you their email on purpose.
A post can do a million views and earn you nothing.
A post can do 4,000 views and put 300 people on your list.
The second one is worth more. Every time.
Views are rented from the algorithm. Subscribers are yours.
So the real question for any post is not how many saw it.
It is how many it pulled somewhere you own.
When you start measuring that, your whole content strategy changes.
You stop chasing the viral hit and start building the asset.
I watched someone go from stuck to 11,000 subscribers doing exactly this.
He stopped counting views and started counting the list.
Tuesday I am walking through how the list actually gets built.
P.S. June 9, 10am ET: [REGISTRATION LINK]
Arnas