Hey,
Most people end captions with generic questions.
"What do you think?"
"Thoughts?"
"Agree or disagree?"
Nobody responds to these.
Why Generic Questions Don't Work:
They require too much mental effort.
People have to formulate a unique response.
They scroll past instead.
What Actually Gets Comments:
Specific low-effort responses.
Fill in the blank.
Multiple choice.
One-word answers.
Examples That Work:
"Comment your niche below" (one word)
"Type 'YES' if you want the template" (one word)
"Which one: A, B, or C?" (single letter)
"Finish this sentence: Instagram growth is ___" (fill in blank)
Why This Works:
Low friction.
Takes 2 seconds to respond.
People can comment while scrolling.
The Numbers:
Generic question: 10-20 comments per 10K views
Specific CTA: 100-200 comments per 10K views
10X better performance.
Advanced Strategy:
Ask a question that relates to your offer.
"Type 'SYSTEM' if you want my automation workflow"
Now you're qualifying interest while boosting engagement.
The Engagement Loop:
More comments = higher engagement rate.
Higher engagement rate = more reach.
More reach = more followers.
More followers = more comments.
It compounds.
Content Types That Get Comments:
Controversial takes (agree/disagree creates debate).
Polls in caption ("A or B?").
Challenges ("Drop your page below").
Resource requests ("Type YES for the template").
Common Mistakes:
Asking open-ended questions.
Making the question too complex.
Not responding to comments (kills future engagement).
Using the same CTA every single post.
The Variety Rule:
Don't use the same comment CTA every time.
Rotate between:
Fill in the blank
Multiple choice
One-word response
Drop your page
Type a keyword
Keeps it fresh.
Your Test:
Next 5 posts use specific low-effort CTAs.
Track your comment count.
Compare to your previous average.
You'll never use generic questions again.
Talk soon,
Arnas Gintalas