i hate editing videos

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Hey,

One of my students, Jill, told me straight out that she hates editing videos.

Not that she was bad at it. That she hated it and was not going to do it.

Most people in that position quietly stop showing up and tell themselves they were too busy.

She built the whole page on text reels instead. No footage she shot. No cuts. No transitions. Words on a background.

Nine followers to 500 in a week. Around 300,000 views.

Here is why that works, and it is not a trick.

A reel has about one second to make someone stop. In that one second, nobody is admiring your editing. They are reading the first line or they are gone.

So the entire job of your content is that first line. Everything after it only has to be good enough to not break the promise the line made.

Editing is a skill. Writing one good sentence is a skill too, and it is the cheaper one.

If you want to try this tonight, here is the whole method.

Take the one question people in your topic ask constantly. Not an interesting question. The boring one they type into Google at midnight.

Write the first line as that question, or as the wrong answer most people believe.

Then five or six short lines giving the real answer. One line at a time on screen.

No music you had to choose. No footage you had to find. No app you had to learn.

The reason this matters is not that text reels beat real video. Sometimes they do, often they do not.

It matters because the format you will actually keep doing beats the format you admire and quit.

- Arnas