Hey,
Most people suck at closing in DMs.
They either come on too strong.
Or they're too passive and never ask for the sale.
Here's the balance.
The DM Close Framework:
Step 1: Qualify interest
Step 2: Provide value
Step 3: Ask diagnostic questions
Step 4: Present solution
Step 5: Handle objections
Step 6: Close
Example Conversation:
Them: "Hey, how do you grow on Instagram?"
You: "Are you trying to grow a personal brand or faceless page?" (qualify)
Them: "Faceless page"
You: "Cool. Faceless is easier. What niche?" (more qualifying)
Them: "Finance"
You: "Nice. Finance pages do well. What's your current follower count?" (diagnostic)
Them: "2,000 followers"
You: "Got it. Are you posting consistently or still figuring it out?" (diagnostic)
Them: "Posting 3x per week but not growing"
You: "That's the issue. Instagram rewards daily posting in the early stages. I have a training that shows the exact posting strategy for finance pages. Want the link?" (present solution)
Them: "Sure"
You: [Send link]
Why This Works:
You're not pitching immediately.
You're diagnosing their problem first.
Then offering a relevant solution.
The Key:
Ask questions.
People love talking about themselves.
The more they talk the more invested they become.
Common Mistakes:
Sending your link in the first message (too aggressive).
Never asking for the sale (too passive).
Not qualifying if they're a good fit (wastes time).
Talking about yourself instead of asking about them.
The Objection Handling:
Them: "How much is it?"
You: "It's [price]. Most people see results in 30-60 days. You interested?"
Them: "I don't know if it'll work for me"
You: "What makes you think that?"
Them: "I've tried other things before"
You: "What didn't work about those?"
Always ask questions to uncover the real objection.
The Close:
Don't be afraid to ask directly.
"Want to get started?"
"Should I send you the checkout link?"
"Ready to do this?"
Direct. Clear. Confident.
The Follow-Up:
If they don't respond follow up in 24 hours.
"Hey, did you get a chance to check out the training?"
Most sales happen in the follow-up.
Not the initial pitch.
Use this framework on your next 10 DM conversations.
You'll close more sales.
Talk soon,
Arnas Gintalas