I've never lived in the US.

Yet 70% of my audience is American.

How?

I understood one simple principle:

You attract who you cater to.

When I started I made the mistake most people make.

I posted generic motivational content that anyone anywhere could relate to.

Result?

Followers from everywhere.

Third world countries.

Random demographics.

People who would never buy anything.

So I pivoted.

I started posting content SPECIFICALLY for my target avatar.

US-based professionals who understand business and entrepreneurship.

Here's what I did:

Posted about Roth IRAs.

American credit card systems and travel points.

How to increase credit scores in the US to 750+.

FHA loans and mortgage strategies.

401k plans and job security.

All topics that ONLY Americans would relate to.

When someone from India or the Philippines sees content about Roth IRAs they think "this isn't for me" and keep scrolling.

But when someone from Texas sees it they think "finally content that gets me" and they follow.

That's how you attract your target audience.

You don't use VPNs or hacks.

You create content your ideal follower cares about and content that others won't relate to.

Yes this means you'll get LESS total followers.

But the followers you do get will be way more valuable.

I'd rather have 100K high-quality US followers than 1 million random followers from everywhere.

Because quality followers convert to email subscribers.

And email subscribers convert to customers.

Simple as that.

Talk soon,

Arnas Gintalas

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