Three years ago a quality email subscriber cost about two dollars.
Companies would run ads and pay two dollars to get one person on a list.
Last week I spoke to someone who runs ads for newsletters full time.
The number now is twelve to sixteen dollars per subscriber.
It went up six times in three years.
Here is why that matters to you.
There is a guy in our community gaining 500 subscribers a day.
Not from ads. From posting on threads. For free.
At today's rates that is six to eight thousand dollars a day of value.
He is not paying for it. He just posts.
The email list is the asset everyone is quietly racing to build.
Most people are paying a fortune for it.
A few are getting it for free with the right content.
Tuesday I am walking through exactly how that content works.
P.S. May 26, 10am ET: [REGISTRATION LINK]
Arnas