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Hey,
One of my students, Anders, came to me with a page at 103,000 followers.
He had built a product. Priced at $69. Good product.
Three weeks on sale. Zero copies.
Not a few. Zero.
His own words about his free stuff. They are not attracting people very much.
Most people in that situation blame the audience. Wrong followers, wrong country, bought followers, whatever.
That was not it.
Here is what was actually happening.
His posts went viral on one specific problem. People arrived at his page with that exact problem in their head, right now, today.
And the free thing he offered them was about something else. Related, but not the thing.
So they looked at it, did not see their problem, and left.
A viral post asks a question. Your free thing has to be the answer to that same question.
Not a neighbouring question. The same one.
So here is what to do tonight.
Open your best performing post of the last 90 days. The one that outran everything else.
Read the comments. Not to reply. To find the sentence people keep repeating.
That sentence is the problem your audience actually has.
Now look at your free thing. Does it solve that exact sentence, or does it solve a wider version of it that sounded better when you wrote it?
If it is the wider version, that is your zero.
Rewrite the free thing to answer the one question. Nothing else changes. Not the content, not the posting, not the page.
Anders did not need more followers. He had 103,000 of them standing in front of the wrong door.
- Arnas